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珠宝拍卖买家中 “90后”购买力强劲

珠宝拍卖买家中 “90后”购买力强劲

Apr 10, 2025

据香港苏富比2020亚洲珠宝市场报告表明,2020年拍卖中,33%买家为新客户,这一数值较2019年提高55%,年轻藏家比例提升,30%参与者为40岁以下。苏富比方面表明,现阶段珠宝已成为苏富比手机应用程序最受欢迎的收藏品类之一,一枚12.38卡拉梨形彩粉红钻在苏富比手机应用程序上录得380万美元竞价,为手机应用程序录得最高竞价。苏富比珠宝部亚洲区副主席于文浩表明,2020年是国际珠宝拍卖行业在变化中突破自我,在困境中追寻机遇的1年。他指出,珠宝板块逆势上扬的成交结果,足以见证全球珠宝收藏市场无法估量的广度、深度与韧性。

永乐拍卖珠宝部专家田可青向记者透露,在其接触的珠宝拍卖买家中,“90后”已占近半数,且消费力强劲。“翡翠、和田玉等玉石过去是拍卖的绝对主流,但随着客群的变化,这些买家喜欢的宝石种类也会产生一点变化。现在加入到拍卖当中的年轻人愈来愈多,红蓝宝石、帕拉伊巴这种彩色宝石和一些彩钻会更受欢迎。在征集拍品时,我们也会往彩钻、彩宝上面偏一点。”田可青说。


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