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The purchasing power of
According to the Sotheby's 2020 Asia Jewelry Market Report in Hong Kong, 33% of buyers in auctions in 2020 were new customers, an increase of 55% from 2019, and the proportion of young collectors increased. 30% of participants were under the age of 40. Sotheby's said that jewelry has become one of the most popular collection categories in Sotheby's mobile app at this stage. A 12.38 carat pear-shaped pink diamond recorded a bid of 3.80 million US dollars on the Sotheby's mobile app, the highest bid recorded for the mobile app. Yu Wenhao, vice chairperson of Sotheby's Jewelry Asia, said that 2020 is a year when the international jewelry auction industry breaks through itself in the midst of changes and seeks opportunities in difficulties. He pointed out that the transaction results of the jewelry sector bucking the trend are enough to witness the immeasurable breadth, depth and resilience of the global jewelry collection market. Tian Keqing, an expert in the jewelry department of
Yongle Auction, told reporters that among the jewelry auction buyers he contacted, "post-90s" have accounted for nearly half, and the consumption power is strong. "Jade, Hetian jade and other jade used to be the absolute mainstream of auctions, but with the change of customer base, the types of gems that these buyers like will also change a little bit. Now more and more young people are joining the auction, and colored gemstones such as ruby sapphire and paraiba and some colored diamonds will be more popular. When soliciting lots, we will also prefer colored diamonds and colored treasures." Tian Keqing said.